About the programme

Hyundai & Kia│SGInnovate Accelerator is a strategic development programme powered by the Hyundai Motor Company and Kia Motors Corporation (Hyundai & Kia). The objective is to incubate innovative technologies and new businesses aligned with Hyundai & Kia's strategic needs, creating synergies through collaboration.


Business units within Hyundai & Kia (including Hyundai Glovis) will be involved in activities with startups by:

  • Providing the business needs
  • Participating in the startup selection process
  • Driving the execution of collaborative projects and Proof-of-Concepts (PoC) with selected startups

The Hyundai & Kia│SGInnovate Accelerator provides a development budget for each project, as well as equity investment opportunities for startups selected to execute collaborative projects with Hyundai & Kia (including Hyundai Glovis).

Why Participate?

Here's what a startup may gain from joining this programme:

  • Access to Hyundai & Kia's Open Innovation Team and its international network that can help to validate market needs at a global level
  • Collaborate with business units of Hyundai & Kia (including Hyundai Glovis) and an opportunity to test your technology at facilities of Hyundai Motor Group
  • Benefit from Hyundai & Kia's experience as a global market leader in mobility to validate, rollout and scale your PoC
  • Potentially secure a strategic partnership with Hyundai & Kia, or an investment opportunity with Hyundai & Kia and/or SGInnovate

Selection Criteria


Applications should clearly articulate what your product or service does, what your value proposition is, your business model and what technical expertise you have as a team or IP held by the company.

Why should apply
Why should apply

We are looking for startups that

  • Come from Southeast Asia
  • Have a validated concept and working prototype
  • Are made up of a team of experienced individuals with expertise in the program's areas of interest
  • Possess a solution that is uniquely different from existing solutions
  • Have a credible business model based on sound assumptions
  • Desire to work on challenging projects with business units of Hyundai & Kia (including Hyundai Glovis)



05 October 2020

Programme Launch


14 October 2020,
10am (UTC+8 | SG time)

Information Session


08 November 2020, 2359HRS

Application Deadline

Extended deadline

November 2020

Application Review

Results of the application review will be announced in end-November 2020.

November 2020

Video Interview

Results of the video interview will be announced in early-December 2020.

December 2020


A one day workshop  will be conducted between the business units of Hyundai & Kia (including Hyundai Glovis) and the selected startups to discuss potential PoC.

Apply Now

Interested startups should submit their application form and attach an up-to-date company introduction deck via email to application@hkmcsginnovate.com. Startups may also include videos of their products and services as part of the submission.

Failure to provide the application form and the company introduction deck will result in non-selection for the programme.

Please note

  • Answer in English for this application
  • Both Hyundai & Kia and SGInnovate will review the applications

Download the Application Form for more information.

For inquiries, email application@hkmcsginnovate.com.


By downloading the Application Form, you agree that you have read and understood our terms and conditions.